2016

MCHAP

Mercado Roma

Rojkind Arquitectos

Mexico City, Mexico

April 2014

PRIMARY AUTHOR

Rojkind Arquitectos (Michel Rojkind)

CONTRIBUTING AUTHOR

Cadena + Asociados (Branding Design) Gerardo Villanueva Bárbara Trujillo Alfredo Hernández Diego Leal Andrea León Rodrigo Medina Philipp Schlauch Beatriz Zavala Birgit Hammer Juan Manuel Ortuño David Stalin Alonso de la Fuente Rafael Cedillo Arie Willem de Jongh Victor Martínez Adrian Aguilar David Guardado Monique Rojkind Cynthia Cardenas Dolores Robles Rosalba Rojas Alberto Villareal Bello (Interior Design) Isaac Smeke (Interior Design) Felipe Castañeda (Interior Design) Emilia Franssen (Interior Design) Alejandra Hernández (Interior Design) Esrawe Studio (Interior Design)

AUTHOR

The Fideicomiso para la Cineteca Nacional

PHOTOGRAPHER

Jaime Navarro

OBJECTIVE

Conceived as a space to house expressions of the rich contemporary and Mexican gastronomic culture, Mercado Roma gives special emphasis to the sense of community and collaboration. Designed by Rojkind Arquitectos and conceptualized by Cadena + Asoc. Concept Design “Mercado Roma is meant to be a catalyzer and detonator to the community. The market seeks to integrate local efforts and launch them from a contemporary platform rooted in cultural traditions and the collective history of a nation”. Ignacio Cadena.

CONTEXT

The street level houses fifty-three vending stalls configured in an organic and fluid arrangement, which reinterprets the grid of the traditional market. The two upper levels house a couple of restaurants and roof deck.

PERFORMANCE

This project is the result of a strong collaborative process that merges multiple fields of design: architecture, engineering, industrial and graphic design, illustrators among others. The street level houses fifty-three vending stalls configured in an organic and fluid arrangement, which reinterprets the grid of the traditional market. The two upper levels house a couple of restaurants and roof deck. The project also includes and open air space surrounded by a fully functional vertical vegetable garden, from which fresh produce will be harvest to then be sold at the market, thus completing the cycle of production-distribution-retail. “We see this as a great opportunity to create a contemporary market in Mexico, where the concept will position it, as a community reference offering high quality products”. Michel Rojkind