2016

MCHAP

CMN Pop Up Store

AT103 Julio Amezcua + Francisco Pardo

Mexico City, Mexico

September 2014

PRIMARY AUTHOR

AT103 Julio Amezcua + Francisco Pardo

CONTRIBUTING AUTHOR

Tiberio Wallentin (project manager) Aaron Rivera (modeling and supervision) Benjamin Mercado (Architect)

AUTHOR

Compra Moda Nacional

PHOTOGRAPHER

Sarai Cházaro

OBJECTIVE

CMN Pop Up Store is made out of 5,000 wooden parts. The design and effects generated through its materiality create a series of patterns where clothes and accessories are highlighted, making silhouettes in its architecture. The piece allows its users to interact with the exhibits and to read them from the outside of the piece. The piece has the capacity to change its facades according to the items on display, creating a living façade with multiple configurations.

CONTEXT

The project was built inside a shopping mall, that is located at the intersection of two of the most important and busiest avenues of Mexico City’s, both pedestrian and vehicular. Nearly 650,000 people cross the site each month.

PERFORMANCE

CMN Pop Up Store is a piece of 4 x 8 meters that consists entirely of pieces of wood 4 x 4 x 240 cm, achieving minimal waste and high ecological efficiency. It was used through a month for fashion shows and a variety of events. Within this space, visitors found the work of some of the best Mexican fashion designers.